Best Practices

Created content on best practices for student athletes.  Athletes should be clear on what the NIL agreement entails to be sure they are able and willing to comply with all requirements. Student athletes should clarify on which platform they are expected to promote the product or service.  For student athletes with large social media followers, companies may want the athlete to create sponsored posts.  Others, including smaller businesses, may prefer personal appearances or local commercials. Athletes should also pay attention to the amount of work required.  Number of posts, appearances, advertisements.  They should ensure that they are able to fulfill their commitments in the context of school and team responsibilities. Companies may want specific content or a specific number of posts.  Students should be sure that they will have the time and skills to honor the requirements of the contract.  Contracts will often include exclusivity clauses limiting the ability of the athlete to engage in other NIL activities.  Student athletes and their representatives should ensure that any exclusivity clause is clear and not too restrictive. Some companies also provide and require specific language to use in posts and other advertisements.  Again, agreements should be clear regarding what the athlete is expected to post and athletes should ensure that they are comfortable with what is required.