Movement at the NCAA level

There again are some changes recently in the news that are on the horizon at the NCAA when it comes to NIL activities.  A recent significant decision made by the Division I Council is a proposal enabling schools to support student-athletes engaging in NIL activities upon disclosure of such arrangements was unanimously adopted on Wednesday, set to be effective from August 1st. The proposal, introduced earlier in January, allows member schools to assist student-athletes in identifying NIL opportunities and connecting with third parties while ensuring that student-athletes retain control over the terms of their agreements. Notably, student-athletes must divulge NIL activity information above $600 to their schools within 30 days to receive such support, with data being aggregated for transparency and trend reporting.

Student input has been integral to the development of these NIL amendments, with the Division I Student-Athlete Advisory Committee expressing support for the legislation, emphasizing the importance of stability and aid in an evolving landscape. There are many aspects to NIL and many avenues with which an athlete can engage in the industry.  Having the support of experts from the university could improve the experience of athletes, help them focus on their schooling and sport, and aid them in avoiding potential pitfalls.  The focus remains on providing student-athletes with clarity and support, with the council stressing the prohibition of pay-for-play and schools compensating athletes for NIL usage. Overall, these changes aim to enhance the athlete experience, ushering in a balanced approach to navigating brand partnerships while embracing transparency and student-athlete empowerment.