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Presentation Outline

  • Writer: Molly Crowe
    Molly Crowe
  • Mar 14, 2024
  • 2 min read

Worked on the outline of the presentation.  Worked on editing information and speaker notes based on research thus far.  Emailed with Jerry to formalize a date and time for our next call.  Shared with him research I had found.  Additional research on the various marketplace options for NIL deals.  The NIL marketplace: When student-athletes want to make some cold, hard cash, one option is to enter a marketplace — an online platform where they can connect with businesses and negotiate deals. Think Hinge, but for sponsorships. There are many marketplaces, and they compete for athletes’ patronage by vetting the brands and partnerships available on their platforms. Big ones include Opendorse, NOCAP Sports, and Icon Source. NIL partners: These third-party organizations are hired by schools to help broker deals and navigate the ever-changing web of NCAA compliance. This new frontier’s lack of regulation is creating chaos, especially because the rules regarding a school’s involvement in NIL deals are confusing, constantly changing, and inconsistently enforced. NIL collectives: These are groups connected to, but not formally associated with, one or more schools. They pool money from boosters, businesses, and fans and funnel it to that institution’s athletes via NIL deals. For example, LSU boosters can contribute to the Bayou Traditions Collective, which could, in theory, pay Angel Reese to appear at its donor events. There are various models, but the IRS’ categories include marketplace collectives that facilitate deals between outside businesses and athletes, donor-driven ones that create work for athletes to pay them directly, and dual collectives that do both. These groups are a hot-button issue because they can massively influence player recruitment and retention with the depth of their wallets, which many worry will create pay-to-play advantages for the wealthiest programs. More money, more problems.

 
 
 

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