Recent NIL Deals
- Molly Crowe
- Mar 13, 2024
- 2 min read
Found a few interesting recent deals to include in the presentation. Virginia State running back Rayquan Smith's He's landed more than 80 deals, with total earnings in the five figures since he started in 2021, he tells Axios. The deals mostly involve Smith promoting the companies to his massive social media following of over 100,000 on TikTok and 26,000 Instagram. In return, he gets money, free products or services from the brands, or both. Smith, on the other hand, got his start by pitching his services via email to over 100 potential clients, even sometimes for free. Only one company, Smart Cups, took up the offer. That deal quickly led to more opportunities, and Smith soon signed with an agent to help him manage his portfolio. Katie Shanahan has inked ten endorsement deals for a freshman field hockey player at Quinnipiac. Shanahan now has deals with Adidas, Liquid I.V. and Gillette Venus. She also has partnerships with brands close to her home in Cape Cod such as a candy and ice cream shop Ghelfi’s. Her Rep says: “I need you to want it as much as you wanted to be a Division I, II, III athlete. I need that same level of compete factor and willingness to work hard in you as a Pliable athlete — just like you want to go compete in your sport.” Shanahan's goal is to one day own a fitness studio in Cape Cod. Shanahan has thus aligned her with partnerships business that will in some way support her or build her network in health and fitness so she can meet more people who are going to help her achieve her dream. He watched his starting quarterback and starting cornerback take an acronym and bond a team together to become Southeastern Conference Championship and make the College Football Playoff. Milroe and Arnold created “LANK,” which means Let All Naysayers Know. People wrote off the Tide after an early season loss to Texas, but the players worked their butts off to prove everyone wrong. Alabama is in a position to capture a CFP National Championship, but Saban is thrilled about how Milroe and Arnold used NIL to help benefit everyone. After creating a LANK clothing line, Milroe and Arnold used their creation to help their teammates profit off LANK. Everyone on the team has their own branded shirt in conjunction with LANK.
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