Role of Social Media in NIL

Outlined NIL presentation contact regarding social media’s role in this space.  Micro-influencers have become powerful for influencer marketing strategies. Creators with 100,000 to 200,000 followers drive 5.6 times the sales of macro-influencers with 200,000 to 500,000 followers. They also have the strongest performance in terms of views and engagement rates. Micro-influencers are often the best way to authentically connect with audiences and target groups as they have niche expertise and a trusting audience network. Data has shown that professional athletes have double the engagement rate of "average" influencers. Companies will be looking to ensure they don’t partner with someone who will cause a PR nightmare for something they posted as a young teenager. Clean up your social media, because what you said five years ago might not be, appropriate in today's term, it could be offensive. Alignment is the real gold. NIL deals don’t change the fact that these athletes are also student. They still have practice, homework, training, and classes. Alignment with brands that already fit into who you are make it easier to honor the posts, interviews, or other commitments you agree to as part of your NIL deal. Azzi Fudd is among the individual athletes crushing the NIL game. Her latest deal with SC30 Brand includes mentorship by Steph Curry himself.